Watching The Collectors on the ABC1 the other day, they had a guest talking about collecting promotional buckles.
This got me thinking – can your promotional items form part of a collection?
The example they were showing on the show were belt buckles from machinery suppliers. Other examples they have shown include t-shirts, things that are a particular colour, and so many more. Have a look at their site and check out some of the past collections that have been featured.
Now, I’m not suggesting you set out to create promotional products that can be collectors items. However, this is something you may consider, especially with the quality of a product. For example, a cheap t-shirt is unlikely to be kept, however one that is good quality with an interesting design might be kept.
On this topic, I have some mugs from the company my Dad used to work for. They have cartoons on them as well as the business logo and I have been told of people who would collect those mugs just because they loved the different cartoons.
Another business I know of has a series of magnets and will send out a different one with each order. Customers have been known to collect the set (meaning they have to buy at least 6-10 times to get the set!).
While your items may not be a “collectible” you may be able to create a series of something your customers can collect.
Put your thinking cap on and see what creative ideas you can come up with. Don’t forget, however, to remember the point of your promotional products so they still fit in with your goals for marketing your business.
[...] Watch TV – yes, sometimes watching TV can provide inspiration! Again, it depends on the sort of mood I’m in, what I need inspiration for and what is on TV at the time. For example, last week I did a post inspired by The Collectors, a show on ABC I don’t normally watch, it just happened to be on at the time. You can read the post here. [...]