I have written before about samples in your business, though when I looked at the last posts I’d done, they were about a year ago. It’s amazing how things change in the space of twelve short months.
Blogging has really taken of in the last few months, especially with the relationship between bloggers and brands. As a result, the way businesses is giving out samples is changing, and this is something to think about in your business.
A while ago I read a blog post about samples and about how a tiny sample will not a blog post make. I wish I had bookmarked the post as I couldn’t find it when I came to write this post.
Tiny samples, such as sachets of hand cream, may be fine when doing mass marketing, such as giving away samples at an expo, however if you are promoting your business at an event, small samples may not cut it any more.
If you are expecting bloggers to attend the event, then consider carefully what you are including in the bags.
While a full size product is better, this can be expensive, especially for a small business. You may look at producing a half size product or some other way that will show off your business in a positive light and encourage extra promotion with bloggers and social media.
With a bit of creativity, you can come up with something that will showcase your business and give people the encouragement to not only buy from you but blog about your business too.