If you’re anything like me, you read a lot of blogs. You also do research using Google and other search engines.
Blog posts generally rank quite highly in search engines for many reasons, as a result when you are searching for something, chances are blog posts will be among the top search results.
One thing with blog posts, you need to check the date the post was written before using the information.
For example, I wrote a post back in 2009 about Facebook Fan Pages. The information there is now out of date. Now, they are no longer called fan pages and you don’t need 100 likers to get your URL. So, if someone finds that post in a Google search, the information is out of date.
Most bloggers don’t spend time updating their old posts to make sure they are still current. That can take a lot of time, and time that many bloggers don’t have.
I admit, the most updating I do is with a broken link checker to make sure that old links are removed. However with nearly 500 blog posts, it’s hard to go through and make sure all posts are current to today’s information.
So, when you come across blog posts in searches, or even with a tool like “Link Within” recommendations, check the date the post was published to see how current the information is.