Today is Halloween. It is not a day we observe in my family, even though it seems to be gaining popularity in Australia. For this reason I find it very hard to give you some Halloween marketing ideas. If you really want some ideas, check out this post from last year.
So, instead of giving you some ideas for Halloween, I’ll give you this tip – choose the holidays you will use for your marketing.
It can be tempting to come up with an idea for every holiday that comes along, however it may not fit your business. This could be for a number of reasons:
- it’s not a holiday you or your family observe
- it doesn’t suit your business
- there are too many other things happening for you to give it your full effort and run your promotion well
- or something else
There is nothing wrong with not having a promotion for a particular holiday. For example, if you have a business full of items for men, you may not want to do a Mother’s Day promotion or marketing push. You may want to save it and put all your energy in to a Father’s Day promotion.
Another example: I used to send Mother’s Day cards to my clients instead of Christmas cards. Christmas was such a busy time of year I ran out of time and 99% of my clients were Mums!
One of the main benefits in choosing your holidays is that you can put more energy into creating something creative to promote your business as well as helping you budget for those promotions.
Do you create a promotion for every holiday that comes along, or do you save your promotional energy for those holidays that best suit your business?