I have posted before about using colouring sheets to promote your business. These are a simple way to promote your business, especially if your target market includes parents and children.
Over the weekend I was doing some major sorting out, and came across some colouring sheets that were in a number of goodie bags that I was finally emptying out.
One in particular stood out. It was a bag promoting a children’s music lesson company. Among other things was a packet of colouring pencils and a colouring sheet. The sheet was of half a dozen Australian animals, and there was no mention of the company on the sheet. When the sheet was away from the bag, there was nothing to tell me where the colouring sheet had come from.
So, my first tip today for colouring sheets is to make your sheet relevant to your business.
For example, if your business is related to music, create a colouring sheet with musical notes or instruments. If your business is related to crafts, create a colouring sheet related to whatever you make.
My second tip is make sure you include branding for your business on the sheet. It may be a logo or web address, or even a colouring in version of your business card in the corner. Essentially something that will tell parents where the sheet came from. Just make sure that your branding doesn’t take away from the main picture.
If you are using the sheets as a colouring competition, also include space for parents or kids to fill out their contact details and get their entry in to you.