On the weekend, I picked up a free magazine that is distributed in my local area. It contained a number of articles, including some free reprint articles.
Now, I know these were free reprint articles as I know the businesses and I have used one or two of those articles myself.
One thing I noticed about the articles was the bio box at the end. At least one article had a website listed that is no longer current (the business owner has a new business now) and another one had outdated information.
In order to get the most from your free reprint articles, make sure you keep your bio box up to date. This may include:
- Making sure your URL is current - you may have re-named your business, or started a new one, or simply changed from a .com to a .com.au as your main URL
- Making sure your basic information is current – over time, the focus of your business may change, you may have a new special or your may have had more children
- Making sure you still offer what is in your bio box – there are some articles about article marketing that suggest you put an offer in your bio box. Make sure it is still valid
This may be a huge job, especially if you have a lot of free reprint articles and publish them on a lot of article banks. The easiest way to do this is to have a template for the free reprint articles on your website where you can change your bio box automatically. Also keep track of where you distribute your free reprint articles so you can update as necessary.
Don’t worry too much about the articles on other websites, unless you have made major changes (such as changing your URL). If you have time, it is worth checking these and contacting site owners with any updates – but that’s another post. It’s more important to keep things current for new people using your articles.
