Archive for January, 2009
A simple story for a window cleaner …
Posted by: | CommentsI read this story on the Flying Solo forums and have permission to post it here.
At a previous job we used to get the windows professionally cleaned every fortnight. It was done by a large cleaning company and we never really had any issues. They did the job and we paid the bills.
One day a young man walks up to the receptionist and asked if we wanted a quote for cleaning the windows. He wasn’t overly well dressed or overly well presented. He was reasonably clean and tidy though. Looked like a young man who might be a hard worker and could do with a little luck.
He gave a good price and so we accepted (after going through all of the corporate halabaloo!).He turned up every fortnight, cleaned the windows and we paid the bills.
As time went on, he started to improve. Had a better car, improved his uniform and I assume was getting lots of other work.
He started with a squeegee and a bucket and ended up with a great little business.
He had a simple thought, but the most important thing was, he acted on it. Went out there knocked on doors and asked if people were interested in his service.
I believe it was Woody Allen who said “Eighty percent of success is showing up”.
This was posted by Ray Smith. I think this is a good lesson for every business mum. Often we have ideas and sit on them for ages and do nothing about it. Before we know it, someone else has come up with the same or similar idea.
So, for all of you with an idea - get out there and start!
Friday Five - Tasks to outsource
Posted by: | CommentsOver the last couple of months, I have been working with a business coach. One of my tasks has been to look for tasks to outsource, leaving me free to do the things I really love. Some of the tasks we came up with are:
- Bookkeeping - I know there are many people who enjoy bookkeeping, I’m not one of them. Thankfully I have a fabulous bookkeeper starting once school goes back.
- Email newsletters - this is a repetitive task that needs to be done regularly, however often gets pushed aside for bigger projects. Outsourcing the putting together and sending out of the newsletter will mean not only does it get done, but it gets out!
- Packing Orders - currently I don’t get a lot of orders, however I am now putting proceedures in place so I can outsource this aspect of business.
- Advertising sales - I’m not that good at selling advertising, so I am now going to be outsourcing this on a commission sales basis. Anyone interested….. (sorry, shameless plug)
- Cleaning! - Yes, I have a cleaner. And she is fantastic. She comes on Friday mornings and cleans the bathrooms, toilet, kitchen, vacuums, dusts, and whatever else she can fit in to 2 hours.
I hope this can give you a trigger to outsource some tasks in your business. Outsourcing can free you up, taking away the things you don’t enjoy or aren’t very good at, and allows you to focus on the things you love.
Thursday Tips - Better Productivity
Posted by: | CommentsI love it when people write my Thursday Tips for me! This week I was reading the Modern Goddess blog and came across a post that every business mum should read - 5 Techniques to Better Productivity. All the tips are useful and definately things I need to do, especially the butterfly behaviour and setting aside blocks of time.
Ingrid Cliff over at Heart Harmony has also talked about productivity on her blog with 10 New Rules for 21st Century Business. This is well worth a read too.
Here’s to a productive 2009 for all of us.
Do you colour coordinate?
Posted by: | CommentsI’ve spent most of the day today on a play date with a friend and her kids. She was showing me around her office and all the folders and anything to do with her business matched her business colours - folders for clients were a different colour. This made her office nice and bright as well as making it easy to identify what is for her business and what is for her clients.
So, do you colour coordinate in your business?
Marketing Monday - Australia Day
Posted by: | CommentsToday is Australia Day. Have you done any promotions for your business in the lead up to today? I know I haven’t. However I have seen a number of websites that have had promotions. These have included:
- highlighting Australian Made products
- stocking Australiana (ie Aussie flags, animals, etc)
- offering free reports with Aussie recipes
- offering free tips on having a fantastic Australia Day BBQ
- instructions on how to play beach/backyard cricket
- creating and promoting Australia Day gift and picnic/BBQ hampers
It’s too late to do anything for Australia Day this year (unless you are able to send a quick email to your database wishing them a Happy Australia Day), however these may give you some ideas for Australia Day 2010.
If you have done some promotions for Australia Day, please share them with us.
Sunday Spotlight - Mama Mia, the blog
Posted by: | CommentsOK, so the spotlight this week isn’t a Q&A with a business mum, it is a blog I’ve been enjoying this afternoon while wasting time (the boys are currently “helping” Opa clean out the spa, so it’s peace and quiet upstairs).
Mia Freedman has a regular column in the Sunday Age “M” magazine and I always enjoy her take on parenting. For the first time today I checked out her blog - www.mamamia.com.au
Mia talks about many different topics including the age kids should be able to watch Sex and the City, Frockwatch (she showcases some, um, amazing fashions!), catch up on her Sunday Columns, and more. I don’t have speakers on my computer, so haven’t been able to view the videos she regularly posts, however I have enjoyed reading her comments about them.
This is a fun blog to read, even if you haven’t read any of her columns before. So, go to www.mamamia.com.au and check it out.
Friday Five - Keeping up with your blogging
Posted by: | CommentsOne of my goals this year is to keep up with my blogging! Here are five tips I’ve come up with to help keep me on track and hopefully they will help you too.
- Schedule posts in advance - if you know an event is coming up or you have something topical to post, schedule these posts in advance to appear on the chosen date.
- Have theme posts, such as the Friday Five! This will help with planning and are easy posts to schedule in advance.
- Set a regular time for posting - it may be a few minutes each day or sit down once a week to post. Either way, make it part of your regular routine for the week.
- Track your results - regularly look at your web stats for visitors, also, if you have the data, check the click throughs of links you post, and any sales you may get as a result of blog posts.
- Get involved with posting programs, such as Blog Whammy or get together with a group of friends to encourage you to keep posting. Programs such as Blog Whammy make sure you post at least once a week.
I hope this helps you keep on track with your blog posts as I hope it will help me keep up with mine.
Thursday Tips - Choosing directories
Posted by: | CommentsOn Monday, I posted about paid vs free directories. Reading one of my favourite blogs, I came across a post by Tash about listing in web directories - so some tips about choosing which directories to list in were in order. Most listings in free directories are unlikely to bring you extra clients, however they can be good for exposure, especially when you are just starting out. Here are a few things to look out for when choosing which directories to list your business on:
- How relevant is it to your target market?
- How reputable is the directory? i.e. don’t list your site on a link farm
- How many other listings are there in your category? Is it worth paying something to have your listing higher up, or is that not an option?
When you are starting out, you have much more time to list in every free directory that comes along. As time goes on, you have less time and need to be much more choosy where you list your business.
If you have other tips to share about choosing which directories to list in, please share them with us.
The man who sold hotdogs
Posted by: | CommentsI received this in an ezine last week:
There was a man who lived by the side of the road and sold hot dogs.
He was hard of hearing so he had no radio.
He had trouble with his eyes so he read no newspapers.
But he sold good hot dogs.
He put up signs on the highway telling how good they were.
He stood on the side of the road and cried; buy a hot dog, mister?
And people bought.
He increased his meat and bun orders.
He bought a bigger stove to take care of his trade.
He finally got his son home from college to help him out.
But then something happened.
His son said, “Father, haven’t you been listening to the radio?”
“Haven’t you been reading the newspapers?”
“There’s a big depression.”
“The European situation is terrible. The domestic situation is worse.”
Where upon the father thought, well, my son’s been to college, he reads the papers and he listens to the radio, and he ought to know.
So the father cut down on his meat and bun orders, took down his advertising signs, and no longer bothered to stand out on the highway to sell his hot dogs.
And his hot dog sales fell almost overnight.
“You’re right, son” the father said to the boy.
“We certainly are in the middle of a great depression.”
This is definately food for thought for all of us. What are your thoughts on this?
Thanks to Karen from My Beechworth Secretary for including this in her eZine.
Marketing Monday - paid online directories?
Posted by: | CommentsI came across this question on one of the forums I visit (this is paraphrased):
Is it worth getting paid listings in online directories?
Unfortunately, this is not a yes or no question. As with any marketing, this is something you need to evaluate.
Before paying for a directory, I look at a few things:
- Does my target market visit/use this directory?
- Is the price within my budget?
- Is a trial period available, or do I have to pay a lot up front?
These are the main things. If it is a small cost (under $100 for the year), I don’t worry too much about the trial period. I hesitate at paying and committing for a year with a high cost.
Another thing I look at is the directory and business itself. Is it one that I want to support? Many small information sites include directories as a way to make an income to keep the business going. There are a few directories I pay for a listing to support the site, especially if I use the site and find the information and support useful.
A couple directories I have paid to be listed in are:
Another thing that I just thought of, when looking at a paid listing, look at what is offered. For example, with Save Time Online, all new listings are added to their monthly newsletter. Often there are other promotion opportunities you can take advantage of by being a paid advertiser, such as competitions and reviews.
So, when looking to pay to be listed in a directory, do your research and especially make sure your target market use that directory! And, once listed, make sure you track your results to ensure you get the traffic and sales to make it worthwhile advertising.