Marketing Monday - Media Page
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Have you received publicity for your business in the media? You have, do you have a media page?
One thing I have found with publicity, is that publicity often brings more publicity. So, promoting any media appearances you have had, can help you get in the media even more.
It also helps gain trust with customers, especially if yours is an online business. People tend to trust editorial in the media more than an advertisement.
Your media page doesn’t have to be elaborate. Having images of covers and articles is a great idea. Be careful about copyright, however. It’s a good idea to ask permission of the publication before reprinting articles. Some publications are happy to give you a PDF or image of the article for you to use.
A few examples of media pages can be found below:
Do you have a media page yet?