Marketing Monday - Cool categories

Many business mums have an online shop that have the standard categories telling people what is on offer.

Depending on what you are selling, you could mix it up a bit with your categories. This can help your customers find what they are looking for as well as give you some different search terms in the search engines.

Over at Little Choopie, Amanda has an option where customers can search by colour. This is a great idea as she sells headbands, clips and jewellery for little girls (among other things). If a Mum is searching for a headband to go with a particular dress or outfit, then the colour option will save a lot of time. And yes, parents do do this.

Over at Everything Boys, they have a shop by brand category as well as their other categories. Over at The Needlework Boutique, Bernadette has her main categories set up by designer, and she has a Charts by Theme category.

With a bit of creativity and thought, you can come up with some cool categories for your business. Think about the sorts of things your customer may be looking for, and create a category around that.

What cool categories do you have on your online shop?