Marketing Monday - paid online directories?
ByI came across this question on one of the forums I visit (this is paraphrased):
Is it worth getting paid listings in online directories?
Unfortunately, this is not a yes or no question. As with any marketing, this is something you need to evaluate.
Before paying for a directory, I look at a few things:
- Does my target market visit/use this directory?
- Is the price within my budget?
- Is a trial period available, or do I have to pay a lot up front?
These are the main things. If it is a small cost (under $100 for the year), I don’t worry too much about the trial period. I hesitate at paying and committing for a year with a high cost.
Another thing I look at is the directory and business itself. Is it one that I want to support? Many small information sites include directories as a way to make an income to keep the business going. There are a few directories I pay for a listing to support the site, especially if I use the site and find the information and support useful.
A couple directories I have paid to be listed in are:
Another thing that I just thought of, when looking at a paid listing, look at what is offered. For example, with Save Time Online, all new listings are added to their monthly newsletter. Often there are other promotion opportunities you can take advantage of by being a paid advertiser, such as competitions and reviews.
So, when looking to pay to be listed in a directory, do your research and especially make sure your target market use that directory! And, once listed, make sure you track your results to ensure you get the traffic and sales to make it worthwhile advertising.
