Thursday Tips - Choosing directories

On Monday, I posted about paid vs free directories. Reading one of my favourite blogs, I came across a post by Tash about listing in web directories - so some tips about choosing which directories to list in were in order. Most listings in free directories are unlikely to bring you extra clients, however they can be good for exposure, especially when you are just starting out. Here are a few things to look out for when choosing which directories to list your business on:

• How relevant is it to your target market?
• How reputable is the directory? i.e. don’t list your site on a link farm
• How many other listings are there in your category? Is it worth paying something to have your listing higher up, or is that not an option?

When you are starting out, you have much more time to list in every free directory that comes along. As time goes on, you have less time and need to be much more choosy where you list your business.

If you have other tips to share about choosing which directories to list in, please share them with us.