Recently, I have seen a number of business mums posting on Facebook asking for people to contact them regarding their orders. To me, it looks like they haven’t collected any contact details from their customers.
Regardless of how you sell, you should collect some basic details from your customers, especially if you sell online.
Obviously at a busy market, you may not be able to collect all the details of your customers, however if they are taking the products right away, you may not need any contact details for follow up.
With online orders, here are details you should consider collecting:
- Customer Name – this may seem obvious, however some online retailers don’t! Instead they send the package using their customers user name.
- Postal Address – again, this may seem obvious, however, I have seen a number of call outs asking for people to send through their postal addresses.
- Email Address and Phone Number – these are useful if there are any problems or delays with the order, or in the case where the package is returned to you for some reason, it pays to have these additional contact details for your customers, so you can follow up quickly and your customer can enjoy their package.
Most online shopping carts will collect these details, however more and more people seem to be selling via Facebook only. If this is you, make sure you collect these basic details.
If your customers are worried about spam, reassure them that you will only use these details for their orders and they won’t be added to your newsletter list unless they request it.
Collecting these details will help things run smoother and will help your customers get their packages in a timely manner.