I know I have blogged about this before, but this is a topic well worth revisiting.
It’s not always obvious from a URL where you are. I know of a lot of websites, Facebook pages and blogs that want to support and promote fellow business mums, however they want them to be local, at the very least in the same country they are in.
Will your visitors, potential customers and readers be able to easily find out where you are located?
Including your location is easy – simply add an About Me or Contact Me page that has your location, and include this information in the information on your Facebook page. If you don’t want to give away too much, you could simply include your state and/or country. For most people, that is enough.
I know I prefer to support Australian businesses, especially when buying. If I’m looking at a website or Facebook page, one of the first things I look for is a location. If I can’t find one, I will think twice before liking their page on Facebook or spending too much time on their site.
Another advantage for letting people know where you are located is simple – you may be giving information that is correct in your country but different elsewhere in the world. Also, if you are selling products from your website, people like to know what currency the prices are in and an idea of shipping costs. In general, it is cheaper to send something in the same country than sending it overseas.
So, do you have a place on your website, Facebook page or blog so people can find your location?