On Valentine’s Day, I went to my local library. After returning books and choosing a couple more to replace them, I was offered a “Blind Date” with a book.
On the counter, there were a number of books wrapped in brown paper with hearts stuck on the front with words like “Choose Me” and “Pick Me” on them. There was one basket with books for adults and another for children.
My Blind Date package
This sounded like fun, so I picked a book and have now started reading it. This book is not one I would normally have picked off the shelf, but so far, I’m enjoying it.
This was a fun marketing idea for Valentine’s Day for the library, but could also be adapted to business.
Depending on what you do, you could offer a “blind date” to your customers with one of your products – a bit like a lucky dip. This could be a gift with purchase that your customers could opt in, either free for something at a discounted rate, or even offer a blind date as a product in its own right.
A blind date product could be a sample for your customers to try, products you want to get rid of (for example end of line products) or even something you want to introduce to your product line.
A blind date could also be something you could offer if your business doesn’t offer a “romantic” product. For example, if you sell business resources, you could offer your customers a blind date with a business book. You could also offer a blind date with one of your alliance partners by way of introducing your customers to them.
